Meet The DailyWorth Team
Management Team
Amanda Steinberg | Founder & CEO
Bio: Amanda Steinberg started DailyWorth.com as a way to give women key insights into building real net worth. DailyWorth stands out as the go-to source about personal finance for smart, ambitious women. Since its inception in January 2009, DailyWorth has garnered 200,000+ subscribers and a stream of media appearances, including New York Times, Forbes, USA Today, and a recent 2-page spread in Cosmopolitan magazine. Amanda lives in Philadelphia with her two children, and her iPhone.
Financial Confession: I confess that in 2006 my husband and I bought slightly more house than we should have. Yes, on paper we can "afford it" and we had no trouble qualifying for the mortgage. In retrospect, we could and should have bought a house 1/3 of its size. Ah, hindsight is indeed 20-20.
MP Dunleavey | Editor-in-Chief
Bio: One of the nation's top personal finance writers, known for her long-time columns on MSN Money and in The New York Times, MP joined DailyWorth as editorial director December 2009 and became editor-in-chief in 2011. An award-winning journalist and author of "Money Can Buy Happiness", MP's work has been featured in numerous media outlets, including: Money magazine, NPR's Marketplace, SELF, Good Housekeeping, Salon.com, and countless others.
Financial Confession: It has been (cringe) a full year since I discovered that thanks to a misunderstanding, my life insurance policy lapsed. And yet, I’ve done nothing about it. But I swear to fix it before tax day. If you don’t get a post from me saying it’s done, hunt me down and beat me to shreds.
Hilary Fetter | Director of Marketing
Bio: Hilary comes to DailyWorth after seven years in the marketing field in a unique blend of roles - agency, start up, and corporate – including three years as IdealBite.com’s marketing manager prior to and after the 2008 acquisition by The Walt Disney Company. Hilary's experience in and knowledge of the ever-evolving online advertising space, email list growth, and women's demographic audience building brings a seasoned, no-nonsense approach to DailyWorth's team. Hilary lives in Bozeman, Montana, with her beagle, Louis, where she enjoys downhill skiing in the winters and gardening in the (short) summers.
Financial Confession: I didn’t know what a credit score was until I was a sophomore at St. Thomas University. Embarrassing, but true. Luckily, I didn’t get into too much trouble before I found out needed to pay those credit balances on time. I use Mint.com all the time, but so far it’s for monitoring how much over my shopping budget I am. I went through a period late college where I bounced checks enough that I’m certain USBank funded projects from my overdrafts.
Sara Rasmussen | Vice President of Sales
Bio: A start-up veteran, Sara has built her career in strategic sales roles at a number of emerging online media companies. Her special know-how is helping world-class brands effectively cut through the clutter and engage with the elusive female consumer online. Sara started her sales career as the first employee of Ideal Bite, a “light green” lifestyle daily email publisher that was acquired by The Walt Disney Co. in 2008. More recently she served as the Director of Sales, East Coast at Halogen Network, overseeing the women’s channel at a network of 100+ websites that reach the affluent consumer. Sara is based in Manhattan.
Financial Confession: Over the years I’ve passively contributed to an IRA and 401(k) and watched my savings stagnate in shamefully low interest-bearing CD and saving accounts – interest rates that can’t even keep up with inflation! I’m resolved to make this the year that I finally develop an investing game plan and put my money to work for me.
Editorial
Jenna Reed | Managing Editor
Lindsay Reinhardt | Senior Editor
Katie Karlson | Integrated Editor
Cari Wira Dineen | MoreWorth Editor-at-Large
Bio: Jenna earned her publishing stripes (and attention to detail) in the print world, starting with "Martha Stewart Living" in 2005. Jenna went on to serve as Assistant Managing Editor at "WWE Magazine" (yes, wrestling) before moving on to the same role at “ELLE.” After a year as Managing Editor for "Budget Travel," Jenna decided to take the plunge and move into digital publishing, joining DailyWorth this January. Originally from Minneapolis, MN, Jenna received her Bachelor's in English from the University of California, Santa Barbara. She currently lives in New York, NY.
Financial Confession: I had a 401K worth about $4000 that rolled into an IRA back in 2008.. and there it has sat ever since. I haven't invested it in anything, mostly due to my fear of market volatility and sheer lack of knowledge of what to do with it. I've resolved to blow the dust off in 2012 and finally create a portfolio... and maybe even contribute to it.
Lindsay Reinhardt | Senior Editor
Bio: Lindsay Reinhardt is a former freelance writer and editor. She earned her financial stripes as the editor of another personal finance startup, translating dry financial concepts into engaging online content for young adults. She graduated debt-free with a degree in Psychology & English from CUNY Hunter College, and she's a huge fan of public universities.
Financial Confession: I deny my metrosexual husband the luxury of $150 sunglasses but spend $300 a month at the drug store. On what? No idea.
Katie Karlson | Integrated Editor
Bio: Katie Karlson has worked in hedge funds and as a conference producer, but her true passions are writing and editing. She’s worked as a copy editor for major publishing houses, written articles on health, fashion and finance, and started and abandoned several blogs. She’s been on Twitter since May 2008, when she tweeted: “I love a nutritious dinner of breadsticks and Diet Coke.” Katie has an M.A. in Journalism from New York University and a B.A. in English from the University of Michigan. She lives in Brooklyn.
Financial Confession: I have a mountain of student-loan debt. I moved to New York when I was 22 and financed my Master's degree with hefty loans, and I've been struggling to make my payments since I graduated. Sometimes I'm ahead of the game, sometimes I fall behind, and sometimes I find myself sitting on my bed amid a pile of statements, totally confused about what I owe to whom. I've accepted the fact that I'll be paying off my loans for a long time, but my goal is to get them totally straightened out once and for all.
Cari Wira Dineen | MoreWorth Editor-at-Large
Bio: A newbie to the digital start-up world, Cari Wira Dineen has held senior editorial positions at several national women's magazines, including Woman's Day and Redbook. Her writing has appeared in Cosmopolitan, Women's Health, Health, American Baby, Fitness, Parade and more. She has had a plethora of ideas for blogs over the years but has yet to start writing one. (She just can't seem to break up with her leather-bound journal). She's appeared on several news and television programs including TBS' Movie and a Makeover. Cari has a B.A. in Journalism and Political Science from the University of Massachusetts at Amherst. She lives in Westfield, New Jersey with her husband and daughter.
Financial confession: Since my daughter was born almost two years ago, I haven't saved a dime for my retirement. (While I tell myself that I just can't afford to save right now, I do seem to have enough money to buy her all kinds of doo-dads and toys regularly.) That said, prior to her birth I contributed regularly to a 401K for 13 years so I do have something saved. But it's not nearly enough to fund my retirement. Gotta get back on the ball!
Marketing
Nika Rastakhiz | Marketing Manager
Bio: Coming from a blended background of print, digital, social and event marketing, Nika comprises the other half of DailyWorth’s two-(wo)man marketing team, focusing on subscriber acquisition via viral programs and channels. A San Diego native at heart, Nika mourns the loss of sunny weather by actively embracing Manhattan’s pizza and bagels, and then paying her dues at David Barton. She resides in New York City.
Financial Confession: Impulse spending is truly a disorder of sorts. But what’s even worse? The guilt that comes after. I’m slowly (but surely) starting to recover here at DailyWorth. Working with a team of financially savvy experts has also helped me spend smarter, rather than spend maniacally.
Sales
Lee Ann Stern | Sales Director
Jen Lee | Ad Ops Manager
Lee Ann Stern | Sales Director
Bio: Lee Ann joined DailyWorth after 15 years in corporate America—most of them at Time, Inc. Most recently Lee Ann sold for “People en Espanol” where she was successful, despite not speaking a word of Spanish. Lee Ann is excited to sell a product that can improve women's lives, and is secretly hoping to improve her own finances while here. She lives in Manhattan with her husband and two sons.
Financial Confession: I confess that I have never lived within a budget, have no clue how to budget and joined DailyWorth to kick my own finances into shape.
Bio: When Jen joined the DailyWorth team in November 2009, she had no idea what a 401k or 529 fund was. But now she can proudly call herself financially savvy. Jen produces and sends out the daily emails. In addition to working for DailyWorth, Jen is also the producer at Soapbxx, Amanda’s web consultancy. A graduate from Sarah Lawrence College, Jen lives in Brooklyn, NY.
Financial Confession: I confess that I haven't used my mint.com account since I first opened it in March 2010. I still don't budget—I don't pay attention to how much I spend a week on groceries and don't set aside money for an emergency fund. Instead I try to rationalize spending a big chunk of my paycheck on a new pair of boots or other frivolous things that I am sure mint.com would advise me not to purchase.
Tech
Simon Baumer | Technical Manager
Bio: Simon’s degree in politics from Ithaca College hardly qualifies him for his current responsibilities, but as he often says “sadly being born abroad took me out of the running for the Presidency.” Since Web development has always been a close second, he chose to pursue that instead. He’s known in his heart since he first set eyes on a computer monitor that he was destined to live and die by the code.
Financial Confession: I haven't had much time to have many financial slip-ups. I'm 27 and own a house. My father worked for one of the largest banking institutions in the world for 36 years so he didn't really leave any room for me to screw-up financially. Bankers blood runs deep within my veins.
Advisors & Experts
Jen Boulden | Advisor/Board Member
Galia Gichon | Personal Finance Expert
Jacquette M. Timmons | Personal Finance Expert
Mikelann Valterra | Personal Finance Expert
Mary Reed | Personal Finance Expert
Gerri Detweiler | Debt Expert
Jen Boulden | Advisor/Board Member
A successful entrepreneur and media personality, Jen Boulden is a true pioneer in the green business world. She co-founded Ideal Bite in 2005 to cater to the untapped “light green consumer” market, and grew the company to over half-a-million subscribers to the daily eco email before selling the venture to The Walt Disney Company in 2008. Jen has appeared on shows such as Good Morning America, The Today Show, Martha Stewart and The View, and has authored articles for publications ranging from Fast Company to The Huffington Post. Jen is a DailyWorth board member and active adviser. She plays an active role in building DailyWorth because she believes in the mission of helping women build self worth through empowering them with net worth, and is energized by the extraordinarily smart and motivated DailyWorth founder and team. A graduate of William & Mary, Jen received a “green MBA” from George Washington University, where she recently was honored with the Distinguished Alumni Award. Jen is pro animal, a country girl at heart, and says “y’all” after a few beers.
Galia Gichon | Personal Finance Expert
Galia Gichon is a New York-based independent personal finance expert, author and lecturer. After a decade on Wall Street, she started her advisory firm Down to Earth Finance in 2001, where works one-on-one with clients to address personal financial needs and concerns. The Today Show calls her book, My Money Matters, a "must have" for 2009, and it's also lauded by Newsweek, InStyle, Glamour and UrbanBaby. Galia is dedicated to promoting financial education for women and speaks around the country about how to talk about money and get financially fit.
Jacquette M. Timmons | Personal Finance Expert
Jacquette M. Timmons, author of Financial Intimacy, is known for leading thought-provoking conversations about money, choices, relationships, and life. An investment expert and financial coach, she is the founder of Sterling Investment Management, an investment education and financial coaching firm. She has worked in the investment industry for twenty-four years, dedicating more than a decade to teaching intelligent people how to be smarter with their money. Ms. Timmons holds an MBA in finance from Fordham University's Graduate School of Business and a BS in marketing from the Fashion Institute of Technology.
Mikelann Valterra | Personal Finance Expert
Mikelann Valterra is the founding director of the Women’s Earning Institute. Mikelann is a published author, speaker, money coach and prosperity teacher. Through her blog, newsletter and programs, she empowers women to conquer underearning and step into prosperity. Visit her blog: www.SavvyWomenEarning.com
Mary Reed | Personal Finance Expert
Mary Reed is a personal finance expert and author, who has co-authored or ghostwritten 22 books, including Debt Collection Answers: How to Use Debt Collection Laws to Protect Your Rights (www.debtcollectionanswers.com), Managing Debt for Dummies, and Divorce for Dummies. Mary is also the owner of MR•PR (www.get-your-message-out.com), a public relations firm that works with financial advisors, attorneys, health care professionals, entrepreneurs, and authors, among others.
For the past twenty-two years, Gerri Detweiler has been on a mission to help individuals find reliable answers to their credit questions. She has been interviewed in thousands of news stories, and her books include Debt Collection Answers: How to Use Debt Collection Laws to Protect Your Rights, Reduce Debt, Reduce Stress, and Business Credit Success: Get on the Financing Fast Track. Gerri is a certified Financial Recovery Counselor, and an advisor for Credit.com.
